raj-eiamworakul-702878-unsplash 2 2.jpg

Strategic positioning consultancy to China Global Television Network - China

From 2018 onwards, we have been hired to provide various strategic positioning consultancy services to China Global Television Network, or CGTN, in Beijing, China.

Following a rebrand in 2016, CGTN has been able drastically expanded its international reach in recent years.

Following a rebrand in 2016, CGTN has been able drastically expanded its international reach in recent years.

CGTN is televised in 140 countries and consists of six TV channels – including a 24-hour English-language news channel – a video content provider and a digital media division.

 CGTN is at the forefront of China’s efforts to spread its message abroad. CGTN aims to tell the story of China in its own way in the "going global" context.

CGTN is at the forefront of China’s efforts to spread its message abroad. CGTN aims to tell the story of China in its own way in the "going global" context.