Cornelis Jacobs
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Strategic positioning for the Eurovision Song Contest - Geneva

The Eurovision Song Contest is the longest-running annual international TV song competition, with audience figures having been quoted in recent years as anything between 200 million and 600 million internationally.

After a pitch amongst several agencies across Europe, the logo revision was eventually conducted by me as lead designer / art director and my team.

View article in Design Week
View article in UnderConsideration
View article at Eurovision.tv

 

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When we started this process, we conducted extensive research into the current logo, to highlight its strengths and weaknesses.

When we started this process, we conducted extensive research into the current logo, to highlight its strengths and weaknesses.

It was clear to us at a very early stage that this was going to be an evolution, not a revolution, representing the evolution the contest has seen over the past decade.

It was clear to us at a very early stage that this was going to be an evolution, not a revolution, representing the evolution the contest has seen over the past decade.

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Every character of the handwritten word mark was carefully crafted from scratch. The more smooth lines make this logo much more pleasant to look at on HD television, but also in print.

Every character of the handwritten word mark was carefully crafted from scratch. The more smooth lines make this logo much more pleasant to look at on HD television, but also in print.

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