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Strategic positioning consultancy for Japan's largest broadcaster - Tokyo

Me and my businesspartner Amy Selwyn were engaged by Japan's largest broadcaster, NHK, to conduct a series of workshops on brand, brand story, brand strategy and brand design for more than 150 members of staff.
 
One of the most prestigious broadcasters in the world, NHK operates five television channels, including terrestrial networks Educational TV and General TV, offering cultural and educational programming, along with news and entertainment. It also broadcasts on three public radio services.

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With Storytegic, we delivered a number of workshops and presentations across NHK, each addressing a different aspect of brand building for public service media organizations.

With Storytegic, we delivered a number of workshops and presentations across NHK, each addressing a different aspect of brand building for public service media organizations.

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