Since 2012 I've been hired as Brand Director and Executive Team member for News Xchange, the world's most important news conference. Last year, 2016, more than 600 media industry representatives from public service and commercial media, agencies, start-ups, governmental and non-governmental organizations, advertising and branding agencies, as well as industry suppliers, freelancers, academics, students and artists from more than 55 countries and nearly 200 different organizations met and exchanged ideas at News Xchange 2016 in Copenhagen which was hosted by EBU Member Danish Broadcasting.